Clean Origin - Full Data Infrastructure & Self-Service Analytics

Challenge

Clean Origin, a lab-grown diamond e-commerce retailer with 52,000 unique SKUs, had data scattered across 20+ sources — Magento, POS systems, accounting (Xero), customer service (Gladly), ad platforms, loyalty programs, and dozens more. None were connected.

The leadership team couldn’t answer fundamental questions: Which products have the highest margins? Where should we spend marketing dollars? Is opening a physical store worth it?

Solution

Cloud Data Consulting built a comprehensive Snowflake data warehouse implementation from the ground up:

Data Ingestion

Connected 20+ sources using Fivetran — e-commerce, POS, accounting, customer service, ad spend, and more.

Data Warehouse

Centralized in Snowflake as a single source of truth for SKU-level analytics across 52,000 products.

Transformation Layer

dbt semantic layer for SKU-level profitability, geographic analytics, and customer journey tracking.

Self-Service Analytics

Looker dashboards for daily use by non-technical leadership, enabling self-service reporting without SQL knowledge.

Results

Metric	Result
Data sources unified	20+
SKUs with individual margin tracking	52,000
Regional sales lift from first store	2x
Report generation time reduction	85%
Inventory turnover improvement	32%
Analytics usage	Daily, self-service
Physical store expansions informed by data	6

Omnichannel Expansion

ZIP code-level analytics proved the ROI of Clean Origin’s first physical store in Dallas — doubling regional sales at ~50% gross margin. This data-backed experiment led to five more store openings.

Daily Pricing Optimization

SKU-level margin tracking enabled daily pricing and repricing decisions across 52,000 products. Marketing spend was targeted against the highest-margin products by geography and customer segment.

Customer Lifetime Value

Analytics revealed 85% of site browsing was by women, while 90% of traditional purchases were by men — reshaping the company’s approach to repeat purchases and acquisition costs.

Successful Exit

Clean Origin was acquired with clean, unified, well-documented data infrastructure — reducing due diligence friction and demonstrating operational maturity.

Client Testimonial

“Cloud Data Consulting was tremendous — we wouldn’t have been able to do it without you.”

“The maintenance on it was really low. The usefulness of it was very good. We could create our own queries really pretty easily.”

“You guys were terrific… very flexible… reasonable in terms of cost.”

— Jeb Beckwith, Former CFO, Clean Origin

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For the full interview with Clean Origin’s CFO, read our blog post: How Clean Origin Used Data to Double Regional Sales →

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