Digible - Marketing Analytics Platform

Challenge

Digible, a digital marketing agency specializing in multi-family housing, needed to consolidate marketing data from 50+ property management clients. Each client used different platforms for advertising (Google, Facebook, Instagram), website analytics, and lead tracking. Manual reporting was taking their team 100+ hours per month and was prone to errors.

Solution

We built an automated marketing data platform that ingests data from multiple sources using Fivetran connectors. We implemented a multi-tenant Snowflake architecture where each client’s data is isolated but uses shared transformation logic built in DBT. Custom reporting dashboards were built to provide Digible’s clients with direct access to campaign performance, lead attribution, and ROI metrics.

Results

• Reduced monthly reporting time from 100+ hours to 5 hours
• Increased client retention rate by 28%
• Enabled real-time campaign optimization
• Improved marketing ROI visibility across all channels
• Scaled from 50 to 200+ properties without adding data team members